An excellent example of content providing value to both the audience and the creator through engagement.
This is a piece of interactive content created for a southern Ontario roofing company. The roofing company used this on their website and in emails to generate leads and their front line workers would bring it with them to help walk through the options with prospective clients and close sales.
As their prospects learned about the roofing material options and which suited their specific situation, the roofing company gained meaningful insights, generated leads, and demonstrated themselves as industry experts.