Quiz Dev Individual Marketing Campaigns
Question-Based Digital Marketing Content for Growing Businesses
The uniquely effective content format for growing businesses online.
Implement an individual marketing campaign that prioritizes what your business really needs.
When you have a Quest content strategist create quizzes, tests, questionnaires, and other question-based content for you, they put your business’ needs first. With a business development focused discovery phase and the power of Quest content all tied to a CRM and analytics reporting software, the success of your next digital marketing campaign will relate directly to the success of your business.
Quiz-Dev Individual Campaign Process
Step 1: Contact Us
Schedule a quick call with a Quest rep to answer your questions and make sure an Individual Quiz-Dev Campaign is the ideal content option for your digital marketing objectives.
When you’re sure this is the best option for you, we can move into our discovery phase in step 2.
It is usually 2 weeks from the discovery meeting to the launch of your campaign including set up, content creation, review, and approval.
Schedule a quick call >
Step 2: Discovery Meeting and Planning
With zero commitment, we will email you a discovery questionnaire to fill out and set up a virtual meeting to go over your responses. This gives our business development experts and quiz masters the information needed to make your campaign a success including:
• Business-marketing objectives
• Market segmentation goals
• Ideal prospect profile
• Much more
You can schedule this meeting and get the discovery questionnaire right now or preview the questions.
Schedule a Discovery Meeting >
Step 3: Set Up and Creation
With the information from the discovery meeting and research, our experts will compose a minimum of 3 pieces of Quest content, each built to provide insights that directly influence the success of your company. These could be fun quizzes, client onboarding questionnaires, tests to challenge subject matter expertise, etc. What ever works best for your goals.
The content is built with a WordPress plug-in. If you don’t have a WordPress site or are unable to provide limited access to your back-end for any reason a satellite website and domain will be set up at a nominal cost.
You’ll also receive a dedicated CRM with tags, lists, and segmentation tied directly to the questions and answers.
All questions, answers, and accompanying content will be written by a Quest quiz master and approved by the client before promotion begins.
Depending on your business-marketing objectives, there are a number of tools we could implement to optimize your content including:
• Logical Conditions – Send participants down different branches based on their answers to provide a unique experience
• Scoring – Give your participants a score based on result (expertise/experience)
• Categorization – Label your participants based on results (market segmentation)
• Answer Tags – Label your participants based on answers to specific questions
• Question Weighing – Give greater weight to important questions for more accurate results
• A/B testing – Randomly serve different splash page, opt-in gates, and results pages to see what works over time
• Opt-in gates – Require a participant provide an email to see their results. This can be skippable.
Try our Demo Quiz for a small taste of Quest content.
Step 4: Promoting Your Quest Content
For every piece of Quest content we will provide accompanying promotional content. These include the caption/blurb and graphic for:
• Social media channels
• Newsletters
• Display Advertising
• Automated emails
• SEO landing pages
Quest content can be adjusted, improved, and repurposed and will get the best results when promoted on a semi regular basis. Be sure to get the most out of your accompanying promotional content prominent, high value placement.
Step 5: Audience Engagement with Quest Content
The Quest content (quiz, test, etc.) is embedded into a page or post so your visitors won’t need to navigate away from your website (or satellite site). Recommended SEO elements will be provided with promotional material, including:
• Page Title
• Slug
• Alt Text
• Keyword blurb
The first thing they’ll see is a splash page that gives them any instructions or information about the quest content and the CTA to start.
Next are the questions. Open text or multiple-choice formats. Both the questions and the answers can be either text or image. There is an option to provide feedback based on their responses or not.
An optional opt in gate can be set up before the results are presented. This can be mandatory or skippable.
Finally, they will see the results page. This customizable page displays not only the results of the test but also an appropriate CTA for the participant’s result. Including:
• Contact Forms
• Marketing opt-Ins
• Button Links
• Social Shares
• Social Follows
• Videos
Step 6: Reporting and Lifetime Value
Don’t just post Quest Content once. Question-based content naturally acts as evergreen content that can be valuable for years to come.
With repeated promotion, reports will show more and more meaningful insights over time.
Participants are automatically captured and can be segmented and categorized based on:
• General participation
• Overall score
• Answers to specific questions
• Knowledge of different subject matter
• Registration details
• Much more
If you’re looking for regular professional analysis and fresh new Quest content added to the system monthly, check out the Quiz-Dev Complete Marketing System.
Individual Quiz-Dev Campaign Details
Individual Quiz-Dev Campaign Details
Get Started for
$382 per Quiz
This Offer Includes:
A Minimum 3 Custom Quest Content (Quizzes)
• Minimum 15 Questions per Quiz
• Images, Text, Video, Audio Question Options
• Powered by Thrive Themes
• Custom Splash Page
• Questions, Answers, Results, Tied to Analytics and CRM
• Custom Results Page and CTA
Professional Services
• Business Marketing Objectives Analysis
• Quiz-Master Quest-Content Creation
• CRM Set-up
Complimentary Content
• SEO Landing Page
• Instructions and CTA
• Title Tags, URL, Alt Text
• Promotional Email Content
• Blurb and CTA
• 2 Subject Lines
• Graphic
• Promotional Social Content
• Caption and CTA
• Graphic
Expectations and Outcomes
• New and Newly Qualified Leads
• Free Dedicated CRM in your name
• Customized Segments, Lists, and Tags
• 1-hour professional report review after 1 month
Answers to Your Quiz-Dev Questions
What is Quiz Dev?
Quiz-Dev is best described as a closed-loop marketing campaign. We create quizzes, tests, questionnaires, and other question-based content to engage and interact. Results and responses are tied to a CRM, automation software, and analytics reports to gain meaningful insights on your market as a whole and the individuals in your network.
How is Quiz Dev content more effective than alternatives?
The short answer is interactivity, Quiz Dev content solicits engagement by asking engaging questions. By interacting with your content, participants positively influence your visibility in online newsfeeds and social networks. The interactive nature of the content is also the perfect tool to glean accurate analytics from small sample sizes.
To ensure the increased engagement and visibility aren’t empty statistics, the Quiz Dev campaign uses a strategic business development plan with clearly defined KPIs assigned to each piece of content. The participants’ responses and results are imported to a CRM and an analytics report to give you greater insight on both the individual participant and your market as a whole.
What software is used in Quiz Dev?
To create and the quizzes Quest uses the Thrive Quiz Builder for WordPress plugin for online quizzes and Kahoot! Pro for quiz show events. If you don’t have a WordPress website or aren’t in a position to share access to the backend, we will create a satellite site with a unique domain to host the quizzes and reports. For the CRM and reporting, Quest has standardized on Active Campaign and Google Data Studios.
Why a dedicated CRM? Can we use my CRM?
We have a process that works with the quiz formats to segment and tag the participants in an Active Campaign CRM with relative ease. If you are using an Active Campaign CRM and can provide access to create properties and integrations, we can use your CRM! If you use an equivalent CRM there could be limitations or additional costs but this is a case by case basis.
Who is Quiz Dev for?
Quiz Dev is for any small business or industry expert looking to use digital marketing to move their business to the next level. More specifically, anyone in need of a content marketing campaign that checks off all the boxes for what effective content.
What problems does Quiz Dev solve?
Small businesses and individuals who invest in digital marketing do not have the time and resources to keep up with larger companies. The Quiz Dev system uses every resource available to bridge the gap.
Specifically, Quiz Dev makes it easy to:
- Consistently produce enough content to stay out front
- Avoid producing wasteful content that does not impact higher business goals
- Generate more qualified leads to expedite sales
- Gain meaningful insights out of a small sample size
- Tie marketing results with Business Development goals
How does Quest learn about my business?
This is a three-part answer.
- We’re nerds. Quiz writing requires a love of researching anything and everything. No subject is not interesting to us.
- We’re business development specialists. From retail outlets to law firms to industry associations, we understand how businesses facilitate sustained growth, this puts us in a position to succeed with any client.
- We have you. Starting from the discovery document and the planning phase, all the way through the quiz refinement and reporting meetings we have a process that gets the expert insights we need from our clients with minimal time and effort on your part.
Does Quest promote this content or do I?
Quest will provide promotional material to include in your emails, social media, ads, and/or SEO landing page. If you don’t actively manage these channels but would like to take advantage of the opportunity, a Quest representative can set these up on your behalf. There may be additional costs in this case.
Quiz-Dev is for Growing Businesses
Goal-oriented business development strategy
Brand awareness/visibility, lead generation, building relationships, and making sales. Quiz Dev was created to effectively achieve these goals with clear KPIs.
Content strategy
We determine the proper message, method, and medium for you and your audience. Our strategists will provide a comprehensive plan to create question-based content designed to achieve your business goals.
Custom quiz creation
Our quizmasters come up with some of the most engaging, educational, and entertaining quizzes to make your content the best it can be.
We create 5 quizzes to get you started and each month they are refined and added to the campaign.
Website plugin
Most online quizzes are hosted on a platform that plugs into a WordPress website.
If you don’t have a WordPress website or would prefer to keep this campaign in a third environment we will set up a new satellite website that can be linked from your main site. This satellite website can be also added to your google analytics account to ensure your metrics are all accounted for.
Dedicated CRM & Reports
All quiz participant opt-ins will be collected in a CRM and segmented based on a predetermined set of attributes for use in future marketing campaigns and targeted automation sequences.
All participants regardless of opt-in will add to our understanding of your audiences overall interests and expertise. These reports will be available to you at all times.
Promotional material
We create the images, captions, and other promotional material for sharing the Quiz Dev content on social media, email, or on your website.
Automation
Automated email sequences will be set up to engage with, entertain, and educate your audience while the quizzes act as self segmenting content to automatically sort your contacts and take them through personalized and targeted marketing campaigns.
Full Control
You can be completely assured that the content created, the CRM, and contacts within them will all belong to you and your business. We will not use the insights gained from our analytics for anything other than your own business needs.
Industry Compliance
We take privacy and anti-spam laws very seriously. Any lead generation or communication involved in your plan will follow all industry guidelines including GDPR, CASL, and more.
Quest Content Marketing Resources & Quiz-Dev Case Studies
Other Digital Marketing Opportunities
Quiz-Dev Complete Marketing System
An ongoing Quest marketing campaign that capitalizes on quest content to directly influence the growth of your business. The complexity of the campaign will expand each month as new data driven content is produced.
Quizify my Content
Take existing content from articles, blogs, videos, case studies, etc. and make them interactive with dedicated quizzes, tests, or questionnaires to reinforce your status as an expert authority.
Schedule a Quick Call with a Quest Rep
Book a 15 to 30-minute call to ask any questions you might have about question-based content, Quiz-Dev, or any of our digital marketing and event marketing content options.
Quest Content Marketing Quick Links
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Quest Content Marketing
264 Bousfield Cres.
Milton ON L9T 3G7
General Inquiries:
info@questcontentmarketing.com
+1 647-576-7005