About Quest Content Marketing

Our Mission

Quest Content Marketing’s mission is to provide small businesses with the best opportunity to use digital marketing and event marketing to successfully achieve their higher business goals at an affordable cost.

Why Choose Quest to Create Your Content?

The Professionals

Quest content experts have three key areas of expertise:

1. Business Development: Firstly, our experts understand the ways which small business are able to grow, this allows them to key in on which objectives will best help your company succeed. Because of this, all the content we create and every piece of analytics we report on is has a higher business objective at its core.
2. Digital Marketing: Secondly, we know the ins and outs of digital marketing. This includes, SEO, Social, Email, Web design, and so much more. This allows us to get the most out of the content we create.
3. Strategic Question Writing: Lastly and most importantly, Quest experts can write a questions that result in meaningful answers like no one else. It may seem trivial but understanding how to phrase a question in order to yield the desired answer is a skill that comes with practice and we have more practice at this than anyone.

The Process

To ensure success, we have put our own quest content to use in our onboarding process. A Marketing Model self assessment quiz and our Discovery Questionnaires are examples of Quest Content in action. Because of this advantage, we can streamline onboarding and get to work quickly without sacrificing strategic planning. Try our Business Development Model quiz now and book a discovery meeting to get your discovery questionnaire.

Priced for small businesses

Our streamlined process allows your dedicated professionals to create consistent content with an extended lifetime value. The biggest savings come through the expensive software we use to create and analyze content. They are all licensed through our agency which allows us to pass the savings on to our clients.

What makes Quest Content Superior to Traditional Content

Engaging

Quest content is question based, i.e. quizzes, test, questionnaires, etc. These forms of content are proven to be some of the most psychologically attractive to online users and event goers. There’s a reason your social media feed is filled with challenges and quizzes, it’s because the additional engagement that comes from asking the right questions leads to more organic visibility on algorithm based feeds such as social media, search results, newsfeeds, etc.

Not only that, the online forms and surveys you’re already using can be turned into a quiz format. This concept allows us to use the engaging nature of question-based content and apply it to the lower portions of the sales funnel.

In fact, we have a tried and true templates for successfully achieving goals in all parts of the sales funnel including:

• Visibility
• Lead-Gen
• Making Sales
• Building Relationships

Engageable 

Any content has the potential to be engaging but the real measure of “good content” is if it’s engage”able”.

The advent of “likes” and “comments” on blogs and newsfeeds made it possible for any article or video to become good digital marketing content by allowing the audience to engage with it. In this regard, Question-based content has the advantage because it is inherently engageable. As a bonus, all that extra interaction produces analytical data that can directly influence higher business decisions.

Integrations

Quest content produces raw data by engaging with the audience but data is only as good as it’s context. We create real value for clients by tying that data to analytics reporting and customer relationship management (CRM) software. Our professionals integrate these tools with every piece content we produce and highlight the most important information to your businesses success.

Strategy

This is the key to Quest Content. All the content AND the CRM segments AND the KPIs we report on are all built off the same business development plan. Before every new campaign we identify the keys to your business’s success, set SMART goals, and create a fluid plan that guides all of our work.

We use Quest Content to nail down your ideal strategy. The onboarding discovery questionnaire and our marketing model quiz combined give us the insight we need to ensure your Quest content’s success will result in your business’ success.

See more examples of Quest Content in Action.

Our Story

Quest Content Marketing was founded during a global pandemic by Marketing Pro and Quiz Enthusiast, Adam Boyd. It grew from his belief that using quizzes for marketing content in a precise way was the most effective solution to the most prevalent marketing problems small businesses face every day. For the full story behind Quest’s beginning read this post by Quest Founder and Director of Content Strategy, Adam Boyd.